SOCIAL PROJECTS

  • Build Trust with Customers

    The goal behind Pep Boys’ social media presence is to build trust with customers by sharing helpful information about auto services, tires, our brand, and more. Organic social content is posted on Instagram, Facebook, and Linkedin.

  • Communicate Effectively

    Our paid social graphics need to communicate promotional and evergreen messages to customers quickly. Paid social content is posted on Meta & Google Performance Max platforms.

EXAMPLES OF ORGANIC SOCIAL GRAPHICS

Organic social graphics are important for informing customers, building trust, and establishing a brand’s voice.

MOTION GRAPHICS FOR ORGANIC SOCIAL

For some posts, I am tasked with creating animated versions of static assets. This not only diversifies our feed, but can also better capture the attention of users on social media. Here is an example of the above static graphic for ‘Black Friday Tire Deals’ be brought to life!

EXAMPLES OF PAID SOCIAL GRAPHICS

Paid social graphics are important for sharing promotions with customers and driving traffic to the website.